Naked and Afraid:
Global Showdown
Global Showdown
The Ask:
Global Showdown is the evolution of the Naked and Afraid franchise. The differentiator for this spin-off series is that the stakes are much higher. Teams from around the world are competing in a global battle for national pride.
Global Showdown is the evolution of the Naked and Afraid franchise. The differentiator for this spin-off series is that the stakes are much higher. Teams from around the world are competing in a global battle for national pride.
While designing the graphics, we had a few non-negotiables:
> Preserve the grit of the Naked and Afraid brand.
> Establish an international presence.
> Elevate the survivalists to world-class status.
> Design with motion in mind.
Our Solution:
To signal that the game has changed, we elevated the cast to mythic status, immortalizing them as carved marble figures.
Pitch Style Frames
Logo exploration
Social
Final
Client: Discovery
Creative Director: Mike Mahon
Art Director: Sam Alexander
Design: Lucas Andrada, Sam Alexander
Motion: Russell Konzelmann
Creative Director: Mike Mahon
Art Director: Sam Alexander
Design: Lucas Andrada, Sam Alexander
Motion: Russell Konzelmann
