BowLab
Illuminating the world of archery
The Ask:
BowLab's SmartNock is a nock that seamlessly connects to the end of any arrow, connecting archers to various types of performance data like speed, stability, drop, and energy. With an established logo as our seed, we were tasked with designing the initial look and feel of the broader brand, starting with a website that showcases who the brand is, what they do, and how they are changing the game of archery.
BowLab's SmartNock is a nock that seamlessly connects to the end of any arrow, connecting archers to various types of performance data like speed, stability, drop, and energy. With an established logo as our seed, we were tasked with designing the initial look and feel of the broader brand, starting with a website that showcases who the brand is, what they do, and how they are changing the game of archery.
Our idea:
Harnesses the power of light and shadow to visually represent what BowLab's SmartNock does for archery. Through dramatic contrasts, accented color choices, and a stylized photo treatment, our design visually shifts from obscurity to insight.
Initial Wireframe
Competitive Audit
Establishing the look and feel
UI/UX Inspiration
Style Frames
Interface Design
Client: BowLab
Creative Director: Mike Mahon
Art Director: Sam Alexander
UI designer: Victoria Gunell
Producer: Alana Keeley
Creative Director: Mike Mahon
Art Director: Sam Alexander
UI designer: Victoria Gunell
Producer: Alana Keeley
