BowLab
Illuminating the world of archery
Our idea harnesses the power of light and shadows to visually represent what BowLab's SmartNock does for archery. Through dramatic contrasts, accented color choices, and illuminating photo treatment, we evoke the shift from obscurity to insight—just as SmartNock reveals the hidden data behind every shot. Each image tells the story of clarity emerging from darkness, making data as visible as the light itself.
Creative & Art Direction | 2D x 3D Design
Creative & Art Direction | 2D x 3D Design
Competitive Audit
Establishing the look and feel
UI/UX Inspiration
Style Frames
Initial Wireframe
Client: BowLab
Creative Director: Mike Mahon
Sr. Art Director: Sam Alexander
UI designer: Victoria Gunell
Producer: Alana Keeley
Creative Director: Mike Mahon
Sr. Art Director: Sam Alexander
UI designer: Victoria Gunell
Producer: Alana Keeley
