Art Direction | Design
We collaborated with AWS's in-house marketing team to conceptualize and produce a global campaign for their Small and Medium Business division. Malka strategized, pitched, shot, directed, and produced a host of creative materials to capture the SMB market through compelling storytelling and a spiffy brand refresh.
My role included collaborating closely with the lead CD, co-developing the initial look and feel of the concept through pitch to final production, overseeing consistency and elevation of AWS's current branding, art directing live sets and photography with the CD, set designer and DP. photo editing, retouching and designing + directing additional graphics for the final video and labyrinth of social marketing graphics.
client: AWS
Produced at: malka media
Creative Director: Ian Lewis Campbell
Art Director: Sam Alexander, Lucy Weigard
Design: Sam Alexander, Lucy Weigard, Laurie Holinka, Michael Barakat
Animation: Allison Daly
Color Grade: Sam Meneses
Produced at: malka media
Creative Director: Ian Lewis Campbell
Art Director: Sam Alexander, Lucy Weigard
Design: Sam Alexander, Lucy Weigard, Laurie Holinka, Michael Barakat
Animation: Allison Daly
Color Grade: Sam Meneses
Select carousel post graphic
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Select social post graphic
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Photo selects
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Establishing the look and feel
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Lighting
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Stage
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People
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Aligning SMB personas to the AWS brand
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Final results
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Thank you!
