Art & Motion Direction | Design
We re-established Wolfspeed as the inventors and trailblazers in silicon carbide manufacturing. From initial content strategy through final production, our team produced a library of creative assets, laying the foundation for for a full-scale brand revival.
My role included collaborating closely with executive stakeholders, the lead CD, creating the initial look and feel of the brand refresh through pitch to final production, and ensuring consistency between visuals and the new brand messaging. Additionally, I oversaw and collaborated closely with a team of art directors, designers, and animators on a range of creative re-branding initiatives.
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Proof film
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Select pulls
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Wolfspeed PCIM event designs
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Initial adlob concepts
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Product photography art direction and retouching
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Executive Creative Director: Mike Mahon
Executive Producer / Director: Nicco DeRosa
Creative Director / Writer: Tyler Pierce
Senior Art Director: Sam Alexander
Senior Producer: Jordan Klaja
Senior Project Manager: Molly Dekkers, Megan Embrey
Art Director: Kait Turkett, Amanda Nunez
Senior Graphic Designer: Laurie Holinka
Account Director: Matthew Honovic
Supervising Editor: Jonathan Pierce
Supervising Story Producer: Steve Ginsberg
Senior Post Producer: Anthony Sarni III
Associate Post Supervisor: Adrienne Rosenberg
Animation Supervisor: Ed Sergi
Animator: Mia Rico
3D Animator: Russell Konzelmann
Junior Editor: Hayden Fralin
Assistant Editor: Nicholas Acevedo
Assistant Editor/Media Manager: Ricardo Ramos
Online Editor: Ella Flores
Photographer: Jeremy Sailing
Executive Producer / Director: Nicco DeRosa
Creative Director / Writer: Tyler Pierce
Senior Art Director: Sam Alexander
Senior Producer: Jordan Klaja
Senior Project Manager: Molly Dekkers, Megan Embrey
Art Director: Kait Turkett, Amanda Nunez
Senior Graphic Designer: Laurie Holinka
Account Director: Matthew Honovic
Supervising Editor: Jonathan Pierce
Supervising Story Producer: Steve Ginsberg
Senior Post Producer: Anthony Sarni III
Associate Post Supervisor: Adrienne Rosenberg
Animation Supervisor: Ed Sergi
Animator: Mia Rico
3D Animator: Russell Konzelmann
Junior Editor: Hayden Fralin
Assistant Editor: Nicholas Acevedo
Assistant Editor/Media Manager: Ricardo Ramos
Online Editor: Ella Flores
Photographer: Jeremy Sailing
