Wolfspeed
We established Wolfspeed as the inventors and trailblazers in silicon carbide technology.
From initial content strategy through final production, our team produced a library of creative assets for Wolfspeed, laying the foundation for for a full-scale brand revival.
My role included collaborating with executive stakeholders, the lead CD, creating the initial look and feel of the brand refresh through pitch to final production, and ensuring consistency between visuals and the new brand messaging. Additionally, I collaborated and lead a team of art directors, designers, animators, and editors on a range of creative re-branding initiatives.
Brand film 01
Select pulls
Brand film 02
Select pulls
Large format OOH
DOOH campaign
Product Photography
Concept Development
Executive Creative Director: Mike Mahon 
Creative Director / Writer: Tyler Pierce
Senior Art Director: Sam Alexander 
Art Director: Kait Turkett, Amanda Nunez
Senior Graphic Designer: Laurie Holinka
Animation Supervisors: Ed Sergi
2D/3D Animation: Russell Konzelmann, Ronaldo Amador, Mia Rico
Supervising Editor: Jonathan Pierce
Assistant Editors: Ella Flores, Hayden Fralin, Nicholas Acevedo, Ricardo Ramos 
Photographer: Jeremy Sailing
Executive Producer / Director: Nicco DeRosa
Senior Producer: Jordan Klaja
Supervising Story Producer: Steve Ginsberg
Senior Post Producer: Anthony Sarni III
Associate Post Supervisor: Adrienne Rosenberg
Senior Project Manager: Molly Dekkers, Megan Embrey

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