Gen: Live Fearless
Creating a fearless economy
The problem:
Gen quietly protects nearly half a billion people across identity, privacy, security, and money. Almost nobody saw them as one company, let alone the infrastructure holding up modern digital and financial life.
The Idea
In a world where everything is targeting our attention, there's become a systemic lack of trust across our digital and financial lives. People are uncertain. They hesitate, they don't click, don't transfer, don't act. Multiply that by hundreds of millions of people and you're now dealing with an economic problem.
The creative:
Have our CEO Vincent Pilette simply explain the problem of digital and financial safety, and position Gen as the foundation for a fearless economy.
The problem:
Gen quietly protects nearly half a billion people across identity, privacy, security, and money. Almost nobody saw them as one company, let alone the infrastructure holding up modern digital and financial life.
The Idea
In a world where everything is targeting our attention, there's become a systemic lack of trust across our digital and financial lives. People are uncertain. They hesitate, they don't click, don't transfer, don't act. Multiply that by hundreds of millions of people and you're now dealing with an economic problem.
The creative:
Have our CEO Vincent Pilette simply explain the problem of digital and financial safety, and position Gen as the foundation for a fearless economy.
Foundation for a Fearless Economy
Selects
Executive Creative Director: Matt Kaunitz
Creative Director & Writer: Mike Mahon
Art Director: Sam Alexander
Designer: Laurie Halinka, Sam Alexander
3D Animation: Russell Konzelmann, Josh Alan
2D Animation: Sam Alexander
Head of Production: Andy Pidcock
Post Production: Adrienne Rosenberg
Edit: David Clanet
Color: Sam Meneses
Sound & Audio Mixer: Dean White
Creative Director & Writer: Mike Mahon
Art Director: Sam Alexander
Designer: Laurie Halinka, Sam Alexander
3D Animation: Russell Konzelmann, Josh Alan
2D Animation: Sam Alexander
Head of Production: Andy Pidcock
Post Production: Adrienne Rosenberg
Edit: David Clanet
Color: Sam Meneses
Sound & Audio Mixer: Dean White
