Amazon Q
From Prompts to Possibilities
The ask:
AWS invited us to respond to a complex, multi-faceted RFP that would demonstrate the full breadth of our creative capabilities—across keynote presentations, executive product demos, and announcement videos.
AWS invited us to respond to a complex, multi-faceted RFP that would demonstrate the full breadth of our creative capabilities—across keynote presentations, executive product demos, and announcement videos.
Our task:
Create a response that showcased strategy, conceptual thinking, storytelling, and craft.
To do so, we chose to build around Amazon Q Business and Amazon Q Developer—two of AWS’s most sophisticated new offerings. While not required by the brief, these products gave us the perfect platform to show how we turn complex technology into clear, compelling narratives.
Create a response that showcased strategy, conceptual thinking, storytelling, and craft.
To do so, we chose to build around Amazon Q Business and Amazon Q Developer—two of AWS’s most sophisticated new offerings. While not required by the brief, these products gave us the perfect platform to show how we turn complex technology into clear, compelling narratives.
We reimagined core interface elements, illustrated real-world use cases, and designed end-to-end demos that were visually sharp and strategically sound.
From creative direction and copywriting to design and motion, our team delivered a cohesive, high-impact vision. All on an accelerated timeline.
The result?
We won the business.
All of it.
We won the business.
All of it.
Amazon Q Business
Selects
Amazon Q Developer
Selects
Executive Creative Director: Mike Mahon
Creative Director & Writer: Tyler Pierce
Art Director: Sam Alexander
Designer: Laurie Halinka, Sam Alexander
3D Motion: Sam Alexander
2D Motion: Allison Daly, Emily Thomas
Account Director: Aphrodite Troulos
Editor: Gabe Anchondo
Sound & Audio Mixer: Gaelan Mullins
Creative Director & Writer: Tyler Pierce
Art Director: Sam Alexander
Designer: Laurie Halinka, Sam Alexander
3D Motion: Sam Alexander
2D Motion: Allison Daly, Emily Thomas
Account Director: Aphrodite Troulos
Editor: Gabe Anchondo
Sound & Audio Mixer: Gaelan Mullins
