Deloitte: Who We Are
The problem:
Deloitte needed one film to answer "who are we" in under two minutes, and it had to work for global audiences, local regions, internal teams, and external partners at the same time. The budget was limited and the mandate called for a wide range of global visuals, which are two things that don't usually go together.
Deloitte needed one film to answer "who are we" in under two minutes, and it had to work for global audiences, local regions, internal teams, and external partners at the same time. The budget was limited and the mandate called for a wide range of global visuals, which are two things that don't usually go together.
The idea:
We started with a messaging workshop, pulling global brand stakeholders together to align on narrative themes. What came out of it was clear: Deloitte's story is scale, humanity, possibility, and real-world impact. Those four pillars became the structure of the film.
We started with a messaging workshop, pulling global brand stakeholders together to align on narrative themes. What came out of it was clear: Deloitte's story is scale, humanity, possibility, and real-world impact. Those four pillars became the structure of the film.
The creative:
We reversed our usual process and brought editors and post leads into preproduction. Working backward from what already existed, we built a visual language out of Deloitte's own footage, then identified only the moments we'd need to shoot to connect it. Two locations became six through art direction, framing, and lighting. In post, animated transitions, deliberate pacing, and sonic branding pulled it into one piece that translated globally.
The result:
A flagship brand film that finally answered "Who is Deloitte?" and gave every market a shared story to tell.
We reversed our usual process and brought editors and post leads into preproduction. Working backward from what already existed, we built a visual language out of Deloitte's own footage, then identified only the moments we'd need to shoot to connect it. Two locations became six through art direction, framing, and lighting. In post, animated transitions, deliberate pacing, and sonic branding pulled it into one piece that translated globally.
The result:
A flagship brand film that finally answered "Who is Deloitte?" and gave every market a shared story to tell.
Creative Director: Mike Mahon
Director: Mitch Hooper
Senior Producer: Will Keesee
Director of Photography: Dominick Sivilli
Editor: Jonathan Pierce
Senior Art Director: Sam Alexander
Copywriter: Tom Morrison
Animator: Russell Konzelmann
Director: Mitch Hooper
Senior Producer: Will Keesee
Director of Photography: Dominick Sivilli
Editor: Jonathan Pierce
Senior Art Director: Sam Alexander
Copywriter: Tom Morrison
Animator: Russell Konzelmann
