AWS: Small and Medium Business
We collaborated with AWS to conceptualize a global campaign for their Small and Medium Business division.
My role:
I broadly helped strategize, pitch, shoot, and create a host of creative materials to capture the SMB market through compelling storytelling and a brand refresh. I specifically collaborated with the lead CD, co-developing the initial look and feel of the concept from pitch to final production and overseeing the consistency and elevation of AWS's current branding. I art directed sets and photography alongside the CD, set designer, and DP; edited and retouched photos; and designed and directed additional graphics for the final video and the labyrinth of social marketing graphics.
The campaign became the highest-performing digital ad effort AWS Small Business had run for any product or campaign.
Select carousel post graphic
Select social post graphic
Photo selects
Establishing the look and feel
Lighting
Stage
People
Aligning SMB personas to the AWS brand
Final results
Client: AWS
Produced at: Malka Media
Creative Director: Ian Lewis Campbell
Art Director: Sam Alexander, Lucy Weigard
Design: Sam Alexander, Lucy Weigard, Laurie Holinka, Michael Barakat
Photo Retouching: Sam Alexander
Animation: Allison Daly
Color: Sam Meneses
Produced at: Malka Media
Creative Director: Ian Lewis Campbell
Art Director: Sam Alexander, Lucy Weigard
Design: Sam Alexander, Lucy Weigard, Laurie Holinka, Michael Barakat
Photo Retouching: Sam Alexander
Animation: Allison Daly
Color: Sam Meneses
