Wolfspeed
The problem:
Wolfspeed invented silicon carbide and supplies a large share of the world's output, but the market still saw them as a component vendor rather than the company making the next era of energy possible. Five audiences needed convincing at once, and each wanted something different: customers wanted proof of execution, investors wanted scale, policymakers wanted green credibility, and employees and STEM talent wanted a reason to care.
The idea:
The Power To Make It Real. Every ambition worth having in this space eventually hits the same question: "Does the technology exist yet to pull it off?" We reframed Wolfspeed from a chip supplier to the trailblazers making their clients' ideas a reality.
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The creative:
Our design language came out of the fabs themselves. We dove into the SiC and fab process to build a system that felt as structured, automated, and alive as the facilities we scouted, emphasizing a visual narrative of beautiful elemental micro moments blooming into their macro impacts.
Brand film 01
Select pulls
Brand film 02
Select pulls
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The result:
Our work helped support a major proposed $750M CHIPS Act grant announcement with coordinated media, social, investor relations, and public affairs activity. Wolfspeed's team said the work was "key to the positive impact" of the announcement, described the press coverage as "superb," and said the message resonated across key stakeholder groups.
Large format OOH
My role:
Created the initial look and feel of the refresh from pitch through final production, partnering with the lead CD and Wolfspeed's executive stakeholders, and led a team of art directors, designers, animators, and editors across the rebrand.
DOOH campaign
Product Photography
Concept Development
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Executive Creative Director: Mike Mahon
Creative Director / Writer: Tyler Pierce
Senior Art Director: Sam Alexander
Art Director: Kait Turkett, Amanda Nunez
Senior Graphic Designer: Laurie Holinka
Animation Supervisors: Ed Sergi
2D/3D Animation: Russell Konzelmann, Ronaldo Amador, Mia Rico
Supervising Editor: Jonathan Pierce
Assistant Editors: Ella Flores, Hayden Fralin, Nicholas Acevedo, Ricardo Ramos
Photographer: Jeremy Sailing
Creative Director / Writer: Tyler Pierce
Senior Art Director: Sam Alexander
Art Director: Kait Turkett, Amanda Nunez
Senior Graphic Designer: Laurie Holinka
Animation Supervisors: Ed Sergi
2D/3D Animation: Russell Konzelmann, Ronaldo Amador, Mia Rico
Supervising Editor: Jonathan Pierce
Assistant Editors: Ella Flores, Hayden Fralin, Nicholas Acevedo, Ricardo Ramos
Photographer: Jeremy Sailing
Executive Producer / Director: Nicco DeRosa
Senior Producer: Jordan Klaja
Supervising Story Producer: Steve Ginsberg
Senior Post Producer: Anthony Sarni III
Associate Post Supervisor: Adrienne Rosenberg
Senior Project Manager: Molly Dekkers, Megan Embrey
